Why are promotional videos important for companies?
We live in a visual age. Today, fierce competition from companies means that our customers have to choose between dozens, or hundreds of alternatives. And in order to convince them that our product is better, that our service is better… that our company is the best, it is not enough to say it. You have to show it. you have to prove it. And this is where the promo video comes in. Making a video promo ensures you capture the attention of your customers. As we have said, we live in a visual age. And in the age of the internet, we also have little attention span. little time to waste. Reviewing a catalog or reading a text is a task that few people do anymore. Rather than reading the characteristics of a product, we prefer to see a video of the product in operation. And that's where a promotional video has its reason for being.
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